Clarify who Donna is, what she creates, and which path a visitor should take first.

Help visitors immediately understand who Donna is, what kind of work she creates, and where to go next. A clearer welcome message and stronger calls to action can guide readers, art buyers, partners, and supporters more naturally through the site.

Create a stronger destination for book discovery, purchase, reviews, and event interest.

Give the book its own stronger path for discovery and action. This page can do more to support book interest, retailer clicks, direct purchase opportunities, reviews, events, and group inquiries.

Make commissions, partnerships, appearances, and bulk-order requests easy to submit.

Make it easy for people to reach out about commissions, partnerships, bulk orders, readings, appearances, or collaboration opportunities. A simple contact or “Work With Donna” path can turn interest into meaningful conversations.

Grow a direct audience that Donna can reach without relying only on social platforms.

Create a direct way for Donna to stay connected with readers, buyers, and supporters beyond social media. Even a simple signup can help build a more reliable audience for updates, launches, and outreach news.

Help visitors quickly find the artwork or illustration style most relevant to them.

Present the work in a way that helps different visitors quickly find what is most relevant to them. Clearer categories can better support art discovery, creative inquiries, and future professional opportunities.

Launch a simple, focused direct-sales experience with a small first offering.

Start with a small, meaningful direct-sales experience rather than a large or complicated store. A focused shop could begin with selected books, cards, or prints while keeping fulfillment manageable and aligned with the outreach mission.

Make the site easier to understand, share, and discover through search.

Strengthen the site’s foundation for search and sharing so more people can discover Donna’s work over time. Clear page structure, page titles, descriptions, and supporting content can improve visibility without changing the site’s calm, art-led feel.